Introduction
The tyre industry is an integral part of the auto sector. It shoulders a profound responsibility of supporting other industries to manufacture their products. The industry’s changing trends and opportunities contribute to a country’s manufacturing Gross Domestic Product (GDP). Some factors determine the growth of the industry and modify the overall scenario.
- The difficulty for manufacturers to adapt to modernization
- Environmental sustainability
- Rising demand for a better connection with the brands by the users
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Industry Trends
Vehicle manufacturing companies or the end-users of the tyres industry look for ideal on-road performance, which increases fuel efficiency and low rolling resistance in the tire. Apart from these, lightweight tyres are becoming the preferred choice of the users. The scenario has changed drastically since the last few years. Changing trends transform the dynamics of the industry.
Advancement in technology is what drives the growth in the market. Consumers have become more aware of the innovative products that are available in the market. For example, Automobile manufacturing companies and even end-users are looking for airless tyres, which are again an outcome of technology in the industry. Brands that aren’t successful in delivering at par with the expectations of the users cannot survive for long in the market.
Manufacturers’ output and consumers’ expectations are growing simultaneously. The tyre makers have understood the current need of their consumers, which focuses more on safety. The audience knows the difference between an average and an ultimate tyre. As a result, they seek features that make the tyres safer on the road.
Brands have shunned the obsolete methods of connecting with their consumers and channel partners. Times have changed and the product makers in the tyres industry are going digital to solve the issues of their consumers, retailers & distributors and bettering the connection. This can also be considered as a strategy to retain loyal consumers & channel partners in particular.
Which of our Products can serve your Brand?
SupplyBeam
The world has become a global village and business to business or business to consumers cycle has widened. Globalization has made it possible for one to purchase a product from another part of the globe. But apart from making things easy, there are certain restraints that the brand owners face while delivering their product to the customer. They need to stay updated on the progress on the delivery. But with SupplyBeam, brands can stay at peace because it uses the best track and trace technology to assist brands in tracing the inventory or product while in transit.
DWAM
Warranty is an aspect that troubles the brand owners intensively since it is not easy to manage warranty claims of a large base of consumers manually. DWAM is the most hassle-free and smartest digital warranty system to actively manage warranty the digital way. The brands can record a digital history on the web whenever their product enters the market.
GenuineMark
Tyres industry is prone to the danger that counterfeit products bring. To protect brands from losing their reputation and goodwill, Genefied brings to you a solution by the name of GenuineMark that will protect your brand from the effects of counterfeit products. Consumers can verify the authenticity of your product and learn that a particular product is genuine. All this is done through a smart QR code scan.
Rewardify
Retailers and distributors are an integral part of a business. The more loyal the supply chain, the better it is. While a brand may be thinking of ideas to retain loyal partners, others are all prepared to attract the retailers/distributors towards their brand. Rewardify by Genefied will let your brand retain the loyal channel partners by rewarding them through effective retail loyalty programs.