Introduction
The massive growth of the global protein supplements market size owes the credit to its popularity among millennials coupled with the entry of innovative supplements. People are being driven towards the usage of proteins and health supplements with rising awareness regarding health benefits. Some factors affect the brand owners and their relation with the consumers. The factors include:
- Presence of fake products in the market
- Lack of a loyal supply chain
- Complexities in retaining loyal consumers
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Industry Trends
The market is exceptionally aggressive and the product owners are trying their best to adopt the trends that can make them industry leaders.
Protein and health supplements industry has begun to witness the changes in the supply chain trends. These changes involve the rising importance of gym owners and trainers in the supply chain. Taking cognizance of the role they can play, brand owners are striving to make them a part of the chain to reach the ultimate consumers.
Rising awareness of health is paving the way for the generation of more demand for these products. Subsequently, this will widen the consumer base of this industry. But this also means that brands will have to undertake certain activities to retain them for a lifetime.
The global marketplace has witnessed a shift from curative practices to preventive management in healthcare. This trend has become a prime growth factor for the market. The growing importance of health has attracted many companies to enter this industry.
Which of our Products can serve your Brand?
Rewardify
The trend to include gym owners and trainers underpins the importance of Rewardify. In addition to other partners in the supply chain, your brand can make brilliant use of this loyalty management program to bring them to the forefront. Your brand can reap the benefit of reaching out to your consumers through a chain of loyal retailers, distributors and gym owners/trainers.
Scan and Win
Customer loyalty management has always been an uphill task for the brands. But with solutions like Scan & Win by Genefied, brands can be the game-changer in terms of retaining the existing consumer base.
GenuineMark
Leaving a positive impression on the minds of the consumers even when there are several counterfeit products causing problems is a success in itself. You can build a reputed brand image with GenuineMark and disable counterfeit products from hampering your brand’s image. GenuineMark app is integrated with a smart QR code scan that lets consumers know the authenticity of your product. Your brand can always trust our anti-counterfeiting services.