Introduction
Continued growth and the prevailing conditions of the paper industry are remarkable and sober. There has been a significant increase in the capacity of this industry in terms of million tonnes. The products include toilet paper, tissue paper, plain paper, books & copies and various others. Still, market experts believe there is scope for more advancement and improvement in the current scenario. Several internal and external factors interplay to keep the manufacturers always on their toes.
- High input costs
- Inflation in the controlled and free market
- International trade
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Industry Trends
Some people advocate the thought that the paper industry will be hindered by the current digital age. It is logical, but not the ultimate truth. Industry leaders are continually striving to innovate their ideas to meet the standards set by the changing market conditions.
This is a trend that is going to continue forever. Some demands that need to be met as soon as possible. In some cases, the industrial users or the end-consumers require the order to be delivered the very next day after it has been placed. This is only possible through online shopping where consumers can compare the price and quality before buying it.
With a boost in online shopping, consumers have also started to demand unique packaging for the products. Many paper industry leaders have adapted to the idea of incorporating with the packaging a QR code. Brand protection is the reason behind this move by them where consumers can check the authenticity of a particular product by scanning the QR code provided on the packaging.
Most of the consumers have stopped negotiating on the ability to recycle pulp and paper products. This has led to an increase in the production of recyclable products. Manufacturers are using protective coatings that support the idea of recycling. As a result, there are more avenues available for product makers to innovate.
Which of our Products can serve your Brand?
Rewardify
The paper industry cannot work without retaining its loyal retailers and distributors. With special reference to the tissue paper segment, brand owners have to make sure that they have a strong base of loyal partners. Rewardify by Genefied is a loyalty program management for channel partners like retailers and distributors. Brands can return higher value to them in return for them being loyal.
GenuineMark
The problem of verifying product authenticity prevails in every market. In the copier segment of the paper industry, there is a serious problem of counterfeit products being floated in the market. As a result, authentic products suffer a setback and suffer the consequences of a bad image in the marketplace. GenuineMark can solve the issue for the companies by giving the consumers a source to check the genuineness of the products through a smart QR code scan.
SupplyBeam
Digital revolution has transformed the way of purchasing. A person sitting in one corner of the country can order something from the other part. And when the product is ready to be shipped for delivery, the role of an effective track and trace solution begins. For that, SupplyBeam can always be trusted. It is a perfect solution to facilitate real-time track and trace process.