Introduction
Oil and lubricants industry has been one of the most attractive areas in the oil and gas value chain. The growth of this sector is highly dependent on region, market segment and product type. This industry is a powerhouse employing thousands of workers and serving several sectors. Like other industries, this industry also faces major hurdles.
- Retaining loyal retailers, distributors and other channel partners
- Presence of counterfeit products
- Protecting brand image
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Industry Trends
Oil and lubricants industry is undergoing a significant shift. All this has become possible due to implementation of technology along with some other vital factors.
With more businesses placing more investment into their supply and logistics, focus on infrastructure has increased. It is vital for a variety of processes and many companies have initiated to improve or expand their existing networks to cater to their needs efficiently. This brings the benefit of delivering the products at a faster rate.
Oil and lubricants industry has started focusing on sustainability in the past few years. The driving force behind this trend is the rising expectations of the customers from the companies to act responsibly towards the environment. The industry is witnessing sharp focus on renewable, non-carbon energy.
Robotics has made an entry into this industry to accomplish laborious tasks at manufacturing level. The interest of the companies has shifted to automation and robotics. Apart from the giants of the industry, smaller companies are also leveraging the potential of robotics.
Which of our Products can serve your Brand?
Rewardify
Rewardify by Genefied is a foolproof solution to keep retailers, distributors, influencers and mechanics loyal to your brand. This loyalty management program will allow your brand to stay closer to the partners that have the potential to define your brand’s success. Making them a part of your journey will gain you an irreplaceable position in the marketplace.
GenuineMark
GenuineMark is our digital solution to prove the genuinity of your brand through a smart QR code scan. The scanner can be a normal one, but the results are highly beneficial. Our anti-counterfeit solution holds the capability to minimize the effect of the counterfeit products to negligible.