Manage Retailer Schemes In Your Supply Chain

Brands are feeling the brunt of changes due to the various driving forces that are defining the market scenario. At present, brands are conscious while taking any step towards strengthening their marketing strategy. It’s not sufficient for them to keep acquiring new channel partners and not maintaining the existing base.

The best retail loyalty programs come to the rescue and save brands from losing their loyal retailers. 

Through this blog post, we will take you through the retailer scheme management tools in India that are setting new benchmarks. 

1. QR Code

In this era of modernization and sustainability, plastic coupons are no less than a hazard for brands in today’s time. With the advent of time, the focus has shifted to the usage of QR codes and they have brought impressive results for various brands. QR codes store all types of data that includes numbers, texts and URLs. They are a great measure of loyalty because the consumers have to buy your brand’s product to access the QR code. 

Genefied is a name trusted for generating smart QR codes that your brand can use to keep the retailers and distributors loyal to the brand. 

2. Mobile number

A mobile phone is one of the most disruptive pieces of technology that have touched human civilization over the last decade. Not only this, mobile-based retailer loyalty programs are on a rise. Such programs are simple, low and cost-effective. Launching a simple engagement scheme can capture data without a formal point-based loyalty program. After a thorough study of the program, brands launch a point-based loyalty. Mobile-based loyalty programs credit points to a loyalty account the moment a retailer takes to supply your brand in continuity.

3. Scratch card

A digital scratch card within a loyalty rewards app adds a new dimension to your brand’s engagement with your loyal consumers through the app. Incorporating a scratch and win promotion in your retailer loyalty program is highly beneficial. The system is set in a way that every time a loyalty member checks into your store and makes a transaction, they get access to a digital coupon or scratch card that stands them a chance to avail loyalty points.

4. WhatsApp bot

WhatsApp bots are the newest tools used for retaining retailers and keeping them loyal to the brand. This tool has showcased how it can improve the retailers churn rate and keep them updated on the latest products and offers. Tools like WhatsApp Genie by Genefied are creating retailers that stick around. 

5. QR code & mobile number combination

One of the best retail loyalty programs consists of a combination of QR code and mobile number loyalty programs. This tool extracts the benefits from QR code loyalty program and mobile number loyalty program to utilize their synergy in retaining loyal retailers and distributors. 

Closing comments:

Businesses today understand the importance of reaching out to channel partners like retailers. Strengthen your brand’s strategy with the best retail loyalty programs offered by Genefied. Make retailers stick to your brand by getting in touch with our expert team and learn how our solutions can give you an edge over others. Connect today!