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Table of Contents Brands are feeling the brunt of changes due to the various driving forces that are defining the market scenario. At present, brands are conscious while taking any step towards strengthening their marketing strategy. It’s not sufficient for them to keep acquiring new channel partners and not maintaining

In India, there is no dearth of occasions to celebrate and exchange gifts. As a nation, we’re becoming increasingly obsessed with the festive season, and so are the brands. Every brand is muscling in on the action to be in the front of mind during this festive season. Every brand

You know QR codes and you know they are used all across the globe.   The potential of Quick Response (QR) code was hidden about a decade ago. However, QR codes now come to hold a prominent position in the marketplace. They are serving various industries, and one of them

Table of Contents The menace of product counterfeiting concerns pharmaceutical companies. Then, there is the issue of legal liability that makes a person face unfavorable repercussions. This liability occurs due to any unstated side effects that a patient may get. With such ongoing issues in the pharmaceutical segment, companies are

  Every business owner starts a venture with a desire. And what does it contain?  Amazing consumer acquisition, growing consumer base and amazing sales. Regardless of the size and nature of the company, each brand owner strives to achieve them. Amongst all the industries, the FMCG industry is a dynamic

According to a study, 67% of consumers show their willingness to share their data if they receive some benefits like discounts, points in return. When consumers are willing to share their personal data for marketing purposes, then why not capture their data for retaining their loyalty strategically and reaping other

Table of Contents The ideology behind the current emphasis on consumer retention is simple and logical: there are only a finite number of consumers that a business can serve. Loyal consumers are the ones that make businesses profitable repeatedly.  20 percent of consumers are responsible for 80 percent of your

“If your retention is poor, then nothing else matters.”- Brian Balfour   Consumer loyalty has been the Holy Grail for brands across various verticals and the brands put in place the best of their strategies to woo the consumers. However, the dynamic market trends and increasing alignment towards digital channels

With the ongoing COVID-19 crisis around us, it’s critical to implement retailer-retention strategies to keep your retailers and distributors loyal beyond expectations. Digital modes of connecting with the retailers and distributors and winning their loyalty have been in the market for quite a long time, but it couldn’t spark that fire until