27 Jan
CEO Edition: Why allocating budget for SCM, data capturing solutions and loyalty programs could be the most important resolution this year
Brand owners face the heat when it comes to choosing between traditional and modern solutions for supply chain traceability & retaining consumers as well as supply chain partners in terms of loyalty and its redemption. If you are a CEO/ General Manager or a decision maker reading this blog can
15 Jan
Losing consumers? Mistakes you shouldn’t repeat
Table of Contents Whether you like it or not, your business will lose its consumers at some point in time. No matter how hard you try to deliver the best services, there’s always a probability that you will experience a drop in sales. Why is it important to retain consumers?
09 Jan
50 benefits of adding tech to your supply chain via Genefied
The year 2021 is a year of hope and people are looking forward to a delightful time ahead. It is a universal fact that a majority of people faced hardships in 2020 and longed to embrace happiness. Let’s not look back now and be hopeful of a great year! This
01 Jan
Resolutions Every CEO Must Fulfill in 2021
Table of Contents The world is preparing to welcome 2021 and looking forward to a blissful year. However, things always seem pleasant when we look at them from a distance. While the global economy is struggling with one thing or another, in particular, the CEOs are having a hard
28 Dec
Debunking myths surrounding consumer loyalty programs
Table of Contents Retaining the loyal consumers or acquiring new ones- which according to you will give more returns? Well! The wise will always go by the first option since retaining a loyal consumer is more valuable than trying to acquire new consumers. And when we talk about retaining the
24 Dec
Consumer loyalty trends to look out for in 2021
Table of Contents As we are approaching the end of 2020, it’s time to look out for 2021 and the transformation it is all set to bring in the respective fields. With intense competition in the market, brands have to find ways to get their lion’s share for survival. As
16 Dec
Role of packaging and labelling in anti-counterfeiting technology
Labels and packaging communicate vital product information like quantity, content, usage and authenticity. But how many of you knew that it also is one of the most crucial steps in thwarting counterfeiters? Surprisingly, companies now organize more anti-counterfeit programs more than ever now. Before diving deep into learning about
16 Dec
Top 6 indicators that show your product is doing well
Table of Contents Fitting a product into a market is one of the most discussed topics in the corporate ecosystem. Thousands of new products get launched daily. Yet only a fraction of them taste success by getting enough traction. Unsurprisingly, exceptions are always there and your product can be as
11 Dec
Difference between traditional and smart documents
Table of Contents Circulation of fake documents is growing faster than the pandemic and curbing duplication is a task of prime importance. To combat this issue, the world saw the introduction of smart documents that use QR codes for authentication. While a paper document can be easily forged, it is
08 Dec
How can brands build resilience against future threats
Table of Contents COVID-19 has brought social and economic life to a standstill. The whole world has witnessed a horrifying mass exodus where lacs of migrants travelled from cities to their native village, amidst countrywide lockdown. Not only this, there has been a huge impact on the GDP growth rate.
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Why Loyalty Programs Are Essential For Your Brand
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