Losing consumers? Mistakes you shouldn’t repeat

Whether you like it or not, your business will lose its consumers at some point in time. No matter how hard you try to deliver the best services, there’s always a probability that you will experience a drop in sales.

Why is it important to retain consumers?

As per a study, only 13% of consumers are loyal to a specific brand. The rest of them can leave your brand anytime on finding better deals. It is therefore imperative to retain the consumers to keep the business going. And this is the reason why marketers struggle to strategize for retaining consumers.

It’s not just the high prices that drive your consumers away, but there are a handful of mistakes that you shouldn’t commit. It’s time to have a look at such mistakes so that you don’t lose more consumers and maintain a consumer’s brand loyalty.

Mistakes your brand shouldn’t commit 

1. Delivering poor service

Providing poor service to the consumers can instantly turn your sweet relationship with consumers sour. If you tend to ignore serving the consumers, the results will double the brand’s loss.

What can be done?

Smart brands implement thoughtful consumer service practices by auditing the policies that govern the team. Moreover, assessing the reasons for the consumers’ dissatisfaction can help you improve your services. Respond quickly to the complaints of your consumers and assist your support team in mitigating the concerns of your consumers.

2. Treating new and existing consumers differently

It goes without any doubt that brands have to offer discounts and incentives to acquire new consumers. However, the existing consumers can quickly step back when they realize their loyalty isn’t being rewarded enough. This scenario will never make your consumer base grow.

What can be done?

Make sure to reward your existing consumers just as much as you do to the new ones if not more. Never fail to make them feel valued by offering them various rewards through loyalty management through QR codes.

3. Failure of your product to connect

Products that are more about your brand and less about your consumers will never succeed in having a success story. If your product fails to connect with its users and doesn’t solve their problems, people will stop purchasing it gradually. And this will end up in you having less number of consumers for your brand.

What can be done?

Brands that come up with a customized product enhance their chances of success in the marketplace. You can go for testing the products before launching it officially in the market.

4. Devising a complex warranty system

Products that fall in the category of electronics come with a warranty. But managing a warranty system is itself a very tedious task and often brands fail to handle it rightly. As a consequence, consumers suffer whenever such a condition arises where the warranty comes into play.

What can be done?

Your brand should adopt the modern warranty management system that is hassle-free for both the parties. Such a system works on QR code technology, offers a one-stop solution and is backed by IoT.

5. Sticking to obsolete technologies

Consumers of today look for instant gratification, but some brands keep sticking to the obsolete methodologies for reimbursing the rewards to the consumers. If you are one of those brands, then probably you are on the verge of losing more consumers.

What can be done?

Embrace programs that can provide instant reimbursement of the rewards or discount to the consumers so that they don’t have to wait. This will assist you in retaining the consumers and acquire more with word of mouth.

Takeaway:

Grab the opportunity to make a difference by ensuring not to commit these mistakes if you have ever committed. A consumer’s brand loyalty is the biggest asset a brand can have.

Use the above information to make sure you don’t miss out on opportunities and build your valuable relationship with your consumers. After all, they are smarter than you think and you ought to be smarter than them.